GreenWashReview.com
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Green Wash Review
"Greenwashing": Claiming environmental sustainability for the sole purpose of gaining a marketing advantage.
These days the use of "going green" and "carbon imprint" by virtually every major company is overhwhelming. The sad truth is that most marketing campaigns are just out to make a buck and are clearly taking advantage of environmental terminology. This marketing strategy has led to an all out saturation in the media from print to televsion and everything in between.
We are taking "Green" back!
The idea of Going Green is way too important to be wasted by marketers who are only interested in a quick buck. At GreenWashReview.com we are committed to holding accountable companies that use "green" as part of their marketing. Also, we recognize and applaud the efforts of companies who are taking Green initiatives for the right reasons.
These days the use of "going green" and "carbon imprint" by virtually every major company is overhwhelming. The sad truth is that most marketing campaigns are just out to make a buck and are clearly taking advantage of environmental terminology. This marketing strategy has led to an all out saturation in the media from print to televsion and everything in between.
We are taking "Green" back!
The idea of Going Green is way too important to be wasted by marketers who are only interested in a quick buck. At GreenWashReview.com we are committed to holding accountable companies that use "green" as part of their marketing. Also, we recognize and applaud the efforts of companies who are taking Green initiatives for the right reasons.
Our first canidate:
A company who should not be allowed to even mention the environment unless it includes "that we gleefully destroy" in the same sentence:
Exxon visit http://www.exxonmobil.com/Corporate/energy.aspx to tell us your thoughts.
Email us today, you have a voice!
We want to know about a company or marketing campaign that you feel is taking advantage of the honest efforts of enviromentally friendly initiatives!
Visit www.thegreenatom.com.... and www.WhatDoesTheWorldThink.com....